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Mountain View Publishing, LLC

Publisher of Here in Hanover, Woodstock Magazine, Image and Trend Watch

Mountain View Publishing is a premiere publishing company that produces three quarterly magazines serving the communities of Hanover, N.H., Woodstock, Vt. and the extended communities of the Connecticut River Valley. Big, glossy, and full of punch, Here in Hanover, Image and Woodstock Magazine mirror the spirit and sensibility of the communities they serve. Each issue brings our readers insight into the lifestyle, culture, people, and places of the region, while celebrating its diversity and traditions. When you open one of our publications, you’re sure to lose yourself in the magic of the moment and the allure of the area.

We are proud to promote New Hampshire and Vermont in each of our publications. We feature the best in writing, photography, art and illustration – highlighting local contributors as well as special guest contributors. Our company has also been blessed with a great team , both past and present, and we thank all of them for being a part of our success – they are our biggest asset’s.

Most importantly, to our readers and our advertisers, without whose support these magazines would never see the light of day. We want you to know how grateful we are to you for your support, your kind words and your criticisms  – all of which help us to do what we love to do.


Bob & Cheryl Frisch


Our Team


Bob and Cheryl FrischBob & Cheryl Frisch, Publishers

Bob & Cheryl have both been an integral part of Mountain View Publishing since its inception in 2006 managing, designing, and marketing Here in Hanover, Image, and Woodostock Magazine. Previously, they owned and operated four Radio Stations in the Upper Valley for an extended period of time. Bob has 31 years of experience in advertising and marketing and was the architect of the “KIXX Giving Trees for David’s House” annual fundraiser that still exists today. Bob currently serves as a Board Member of David’s House and has been involved in many other organizations in the past. Cheryl spent 11 years along side her husband as Vice President of Mountain View Broadcasting where she was responsible for all finances and human resources. As COO of Mountain View Publishing she works “behind the scenes” with the editorial and design teams to deliver a top quality product to our readers. Bob & Cheryl have resided in Hanover for the past 20 years. In 2007, along with colleagues, they launched Best of Burlington and Around Concord magazines serving those communities.


Deborah Thompson, Executive EditorDeborah Thompson, Executive Editor

Deb has been a magazine editor for 18 years. She has managed various publications focused on topics ranging from antiques and collectibles to health and nutrition. She has experience as an executive editor of an Internet web site, has produced advertising and marketing materials and directed marketing initiatives. Deb’s most memorable assignment was being invited to spend a day with Richard Simmons at his Beverly Hills home to interview him and direct the photo shoot for a feature article. Besides the energetic Mr. Simmons, Deb’s interview subjects have included Demi Moore, Marie Osmond, and Sheena Easton and she has made more than a dozen live television appearances on Home Shopping Network and QVC. Producing these publications affords Deb the opportunity to work with many talented writers, artists, and photographers in the area and meeting other fascinating people that make the community a special place to live. Deb especially enjoys the region’s natural beauty and charm, its rich history and vibrant arts scene and she loves seeking out special places and events and bringing them to our local audience.

Kristy Erickson, Associate EditorKristy Erickson, Associate Editor

Kristy has been a magazine editor for the last several years. With a focus on natural health, Kristy has managed magazines, newsletters, and direct-mail pieces for supermarkets, health food stores and a supplement company. She also has book publishing experience as both a developmental editor and copyeditor. Kristy enjoys learning about, experiencing, and sharing everything our beautiful part of the country has to offer.

Elaine Ambrose, Copy EditorElaine Ambrose, Copy Editor

After teaching for 25 years, Elaine worked in educational publishing, and branched out from there into copy editing and writing for supermarket and health food store publications. She’s also edited books, including Good Night Irene, the story of the storm that devastated Vermont and parts of Upstate New York and western Massachusetts. When she’s not at her iMac, she loves hiking and snowshoeing in the Monadnock Region.


Ellen Klempner-Beguin, Creative DirectorEllen Klempner-Béguin, Creative Director

Ellen is a nationally and internationally recognized designer, creative director/art director. If you have worked in publishing, hi-tech, financial services and non-profit, you will recognize her clear visualization of the brands and messages from top companies. Ellen is an award-winning graphic designer and creative director with experience across all media including magazine publishing, print advertising, corporate identity, web development, direct mail and 3-d design.

Brad Wuorinen, DesignerBrad Wuorinen, Designer

Brad has been a graphic designer and illustrator with a focus in magazine publishing for over ten years. He has worked as an art director in a variety of publishing markets, including city and regional, lifestyle, and business-to-business publications. His illustration work also appears regularly in a variety of children’s magazines. Brad enjoys nature photography, kayaking, and going for top-down rides in his Jeep.

Janet Hutchens, Ad DesignerJanet Hutchens, Ad Designer

With over 30 years experience in design and marketing and over 20 in web design, Janet provides comprehensive marketing solutions for clients from concept to completion through branding, corporate ID, advertising, collateral, direct mail, website, and internet marketing. Janet’s strong sense of design, her mastery of the latest graphic and web design technology and love for “solving your design puzzle” result in a comfortable and rewarding collaboration with her clients. Janet holds a B.A. in Studio Art from Hamilton College and Graphic Design certification from Mass College of Art in Boston. Her early career involved working in the internal design teams of State Street Bank and Wang Laboratories after which she opened Hutchens Design in 1986. Janet’s devotion to community and local endeavors is evident through her 15 year involvement in the New London Outing Club as well as board member of the New London Economic Development Committee which is devoted to seeking out sustainable growth solutions for the greater New London area. She resides in New London, NH.

Digital Team

Ryan FrischRyan Frisch, Digital Director

Ryan is a Partner at Locable, a company that provides an integrated platform to help community publishers and local businesses work together to grow their businesses and support the community, and acts as head of digital for Mountain View Publishing. Ryan holds a MBA from Boston University and an Information Technology degree from Rensselaer Polytechnic Institute (RPI). He grew up in Hanover, NH, were he lived with his parents, publishers Bob and Cheryl, and loves the opportunity to work closely with them on a daily basis. Ryan currently resides in Folsom, CA but takes every opportunity to return to the Upper Valley for a visit.

erin-frisch-100-150Erin Frisch, Inbound Marketing Manager

Erin joined the family business helping Ryan maintain the website and has quickly blossomed into a content ninja. She continually works to make sure there is relevant and engaging content on our blog as well as our social media properties and coordinates all aspects of our online content. Erin holds a B.S. in Criminal Justice from Northeastern University. Erin currently resides in Los Angels, CA but visits the Upper Valley often to be close to family.